Archive for Corporate Responsbililty

Just One Thing

On Monday of this week I attended the annual conference sponsored by the New Hampshire Businesses for Social Responsibility (NHBSR) — and what a fantastic day it was! The attendees spanned small, medium, and large businesses across northern New England that are focused on, and dedicated to, providing the means for their employees to develop practices in sustainability and social responsibility. Interests ranged from environmental and people engagement, to energy efficiency and volunteerism. Everyone came to hear sessions on a variety of relevant topics (including a keynote by Honest Tea co-founder Seth Goldman).

There was also a series of exhibitions offering services that support sustainability and social responsibility, and an energizing power-panel of leaders who provided their view of the trends we can expect with regard to sustainability and social responsibility in our communities and organizations.

I was fortunate enough to participate as a facilitator for one of the breakout session topics (we called them Huddle Ups). These were seeded by gathering interest from conference registrants during the registration process; the Huddle Ups were truly their sessions, conversations that struck to the heart of their challenges and hopes for their organizations.

The day was fulfilling and rich with learning.

The conference theme was “Just One Thing” – a simple message – conveying the notion that individuals or organizations do not need to implement a large, complex initiative to gain a commitment to sustainability; it takes just one thing (a small step) to begin the journey.

The most important aspect of the conference was this message – Just One Thing – that everyone understood to mean this: that the efforts of each and every one of us can help to sustain our environment, employees, and communities, and that these efforts can be simple and inexpensive, yet still impactful. One brilliant and simple suggestion that I heard from a participant in my session was about reducing the size of the trash cans in each office, a simple way to develop an overall awareness (and habit) of generating less waste. Another idea was to offer volunteer days with pay so that employees could offer their services to a needs-based organization of their choice, a way known to deepen the meaning that workplaces have for employees. Another was to have the employees create a “12 Steps to Sustainability” campaign and to dedicate a step (or initiative) for each month of the year. By year’s end, they could then celebrate seeing the fruits of their efforts.

The NHBSR message of Just One Thing is both powerful and simple; it doesn’t take much to make an impact. In fact, the smallest steps can sometimes be the most impactful overall; those small steps can make a difference to a few or to many—it matters overall. What matters is that we have a chance to connect our whole lives through our work, family, and community. When we have the opportunity to do that, our lives make so much more sense overall.

What is just one thing that you can do?

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